Suppose you are looking for a way to quickly assess which of your ads are working best and whether they... View Article
Articles by Daniel Lee
About Daniel Lee
A guide to value propositions
Are you struggling to explain to your customers why they need your products or services? If the answer is ‘yes’,... View Article
7 effective eMarketing strategies
The internet changed marketing forever. It has allowed small businesses to compete with much larger competitors with eMarketing. Although this... View Article
Marketing funnels explained
Do you have a plan for helping your customers along their buyers’ journey to a sale? Many businesses may not... View Article
How to write a great About page on Facebook for your business
Facebook has over 2.7 million monthly active users, as of the end of 2020. It is no surprise then that... View Article
The complete list of HREFLANG language and country codes
What is hreflang? Hreflang is an HTML attribute that indicates a language, and optionally a geographical region. For SEO, hreflang... View Article
How to optimise your Google My Business listing
Optimising your Google My Business (GMB) is a crucial component of local SEO. GMB can be a great way to... View Article
Using the Business Model Canvas for your marketing strategy
It can be a challenge to align your marketing with the broader business. Marketing can become even more of a... View Article
What is SEO? Search engine optimisation explained
SEO is a term that gets used a lot when discussing digital marketing and websites. It can often be misused or is a term that is not as well known as people may think it is. If you want to understand better what SEO is and why it is important for your business, then read our handy guide to search engine optimisation below.
Googler John Mueller explains why websites with bad SEO practices still rank well
Ever wondered why your competitors might be practising bad SEO, but they still rank highly in search? Google's John Mueller explains.
