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Articles by Daniel Lee

Daniel Lee

About Daniel Lee

I am a digital marketing strategist with more than ten years' experience. I have worked in digital marketing agencies, as well as client-side. My clients include small businesses all the way up to FTSE100s. I am particularly passionate about digital marketing strategy.

How to calculate ROAS (Return on Advertising Spend)
25Feb

How to calculate ROAS (Return on Advertising Spend)

Suppose you are looking for a way to quickly assess which of your ads are working best and whether they... View Article

Categories: PPC / Leave your thoughts / by Daniel Lee Read More
A guide to value propositions
24Feb

A guide to value propositions

Are you struggling to explain to your customers why they need your products or services? If the answer is ‘yes’,... View Article

Categories: Marketing Strategy tools / Leave your thoughts / by Daniel Lee Read More
7 effective eMarketing strategies
22Feb

7 effective eMarketing strategies

The internet changed marketing forever. It has allowed small businesses to compete with much larger competitors with eMarketing. Although this... View Article

Categories: Digital marketing / Leave your thoughts / by Daniel Lee Read More
Marketing funnels explained
17Feb

Marketing funnels explained

Do you have a plan for helping your customers along their buyers’ journey to a sale? Many businesses may not... View Article

Categories: Marketing Digital marketing Strategy tools / Leave your thoughts / by Daniel Lee Read More
How to write a great About page on Facebook for your business
31Jan

How to write a great About page on Facebook for your business

Facebook has over 2.7 million monthly active users, as of the end of 2020. It is no surprise then that... View Article

Categories: Social media marketing / Leave your thoughts / by Daniel Lee Read More
The complete list of HREFLANG language and country codes
27Jan

The complete list of HREFLANG language and country codes

What is hreflang? Hreflang is an HTML attribute that indicates a language, and optionally a geographical region. For SEO, hreflang... View Article

Categories: SEO / Leave your thoughts / by Daniel Lee Read More
How to optimise your Google My Business listing
27Jan

How to optimise your Google My Business listing

Optimising your Google My Business (GMB) is a crucial component of local SEO. GMB can be a great way to... View Article

Categories: SEO Local SEO / Leave your thoughts / by Daniel Lee Read More
Using the Business Model Canvas for your marketing strategy
22Jan

Using the Business Model Canvas for your marketing strategy

It can be a challenge to align your marketing with the broader business. Marketing can become even more of a... View Article

Categories: Strategy tools Marketing / Leave your thoughts / by Daniel Lee Read More
What is SEO? Search engine optimisation explained
20Jan

What is SEO? Search engine optimisation explained

SEO is a term that gets used a lot when discussing digital marketing and websites. It can often be misused or is a term that is not as well known as people may think it is. If you want to understand better what SEO is and why it is important for your business, then read our handy guide to search engine optimisation below.

Categories: SEO / Leave your thoughts / by Daniel Lee Read More
Googler John Mueller explains why websites with bad SEO practices still rank well
16Jan

Googler John Mueller explains why websites with bad SEO practices still rank well

Ever wondered why your competitors might be practising bad SEO, but they still rank highly in search? Google's John Mueller explains.

Categories: SEO / Leave your thoughts / by Daniel Lee Read More
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