How to write a great About page on Facebook for your business

Facebook has over 2.7 million monthly active users, as of the end of 2020. It is no surprise then that many businesses set up Facebook pages to promote their offering. Facebook pages offer many places to optimise your profile, allowing you to provide a great user experience for your prospective customers. One of the pages you can optimise is your About page.

What is a Facebook About page?

Facebook pages have several sub-pages, such as Photos, Reviews, and Events. One of these pages is the About page. Facebook uses the About page to display information about your organisation.

What information does a Facebook About page contain?

If you are a business with a physical address, then your About page will contain a map with a pin showing your business’ location.

Below a map, if you have one, you will find general information about your business page. The General information section details how many people like your page, how many follow it, and the categories you have selected for your page.

Next, you will find information about your business’ opening hours.

After your opening hours, there is a section for business details. This section currently contains information about your products and services’ cost, from ‘cheap’ to ‘splurge’, and options to not display this information.

Following the Business details, you will find a section for additional contact information. The Additional contact information section includes your website address, telephone number, email address, and Facebook message link.

Finally, there is a More info section containing your about us Description, any additional information, your impression, privacy policy, and then links to your social media profiles.

A quick thing to note – you might find the options available to you are different. This difference is likely due to the type of page or organisation you created. If you find any information on your About page that we have not listed above, let us know in the comments below, and we will update this article.

Where is your Facebook About page?

Facebook displays a lot of the About page information on the Home page. Below you can see an image of ASOS’ Facebook page and how much information the About section shows.

ASOS Facebook page About section

In this About section on the Home page, you will see a link that says ‘See all’. Clicking on this link will take you to your About page.

You will also find a link to the About page in the main page navigation.

ASOS Facebook page main navigation

How do I edit my Facebook About page?

Editing your Facebook About page is straightforward.

When viewing a Facebook page that you own, you can get to the section to edit your About page by clicking on the ‘Edit Page Info’ button at the bottom of your About section on the homepage.

Facebook page Edit Page Info button

You can click on the ‘Edit Page info’ link in the left-hand navigation.

Facebook page Edit Page Info sidebar

Or you can navigate to your About page, and edit each item individually, by clicking on the blue pencil icon.

Facebook page edit directly on About page

Clicking on any of the ‘Edit Page Info’ links, will take you to a page that looks like this:

Edit Page Info page

On this page, you can edit all of the relevant information for your About page.

3 top tips for creating a great Facebook About page

Now you know what your About page is and how to edit it, let’s get on with optimising your page.

Complete your About page as fully as possible

Possibly the most critical piece of advice is to complete your Facebook About page with as much relevant information as possible. It can be irritating for your audience if they look for important information about your business that they would expect to find, but your page is missing it.

Create engaging copy for your Description and Additional information sections

If a potential customer comes across your page on Facebook, they may want to learn more about your business. You have two sections where you can communicate what it is that your business does and what makes your business unique.

The Description section allows you to write up to 255 characters describing your business. It would be best in this section to include either a straight to the point description of what your business does or at least a strapline that makes it obvious the type of products or services you are offering. If you are a household name, then you can be a little more creative with the Description. For example, ASOS’ Description is “We’re all about giving you the confidence to be whoever you want to be – without judgement”, and Target’s is “Expect More, Pay Less.”

The Additional information section allows you to include a lot more information than the Description – up to 50,000 characters. In this section, include some of your business’ backstory.  Write about what makes your business different to your competitors, and add the benefits of using your products and services.

If your business has incredibly inspirational aims, you will want to include them in the Additional information section.

Google indexes Facebook pages, so make sure you add relevant keywords to your Description and Additional information sections if you have enough space. But always remember, do not keyword stuff your content! You still want the copy to read well and engage your audience.

Ensure your contact information is correct

Another critical point is to make sure that your contact information is up to date and correct. You do not want to be driving lots of traffic to your Facebook page, only to find out that prospective customers have been trying to contact you, but you did not provide any contact info or that it was incorrect.

Wrapping up

Hopefully, you now have a better understanding of your Facebook About page and how to update it.

If you would like to speak to us about your social media marketing, contact our team by emailing hello@strategyst.co.uk.

Daniel Lee

I am a digital marketing strategist with more than eleven years' experience. I have worked in digital marketing agencies, as well as client-side. My clients include small businesses all the way up to organisations with revenue in the billions. I provide marketing consultancy both in the UK and the US. I hold a Master of Science degree in International Marketing, and I am a member of the Chartered Institute of Marketing.

Leave a reply

Your email address will not be published. Required fields are marked *